Step by Step Guide to Split Testing a Page

Drew Dunlop

This is a step-by-step guide to split testing a page. You’ve worked hard on the design of your page, but you may have another idea that you’d like to try out but do not want to guess which one performs better.

The purpose of split testing pages is to allow the data from the stats to tell you which page has better conversions to determine then which one to keep.

In this article, we will guide you through creating a split test.

Prior to getting started, you will need to have the following:

  • A funnel with at least one page in your ClickFunnels account.


Each step or page on a funnel has the option to be split-tested in order to try out other versions of it. Sometimes the difference could be as simple as a different color on a button or headline and, on some occasions, an entirely different design or product.

  1. Click on the three dots on the bottom right corner of your existing funnel step or page and select Split Test Page.

  2. Adjust the slider to add weight (traffic) to either page variation and click the Aplly Change button.

  3. Click on the plus sign in the circle next to the existing page to add the new variation.

  4. A selection must be made between Page or Split Path. For the first example, the page option will be explained first in the next step below.

  5. When the Page option is selected, a new page must be chosen by clicking on the Choose button in the center of the page you’d like to use.

  6. Once the page is chosen, fill out the blanks and click the Create Page button.

  7. Then click the Edit button to make any changes to the page you’d like to make.

  8. In the scenario where the Split Path option is chosen, it will offer the options of Test or Decision. The test option simply allows you to create another entire split test to continue testing other variations, and the Decision option will allow the split test to be particular to a user's past activities an/or history.

  9. Once the Decision option is selected, choose an option from the filter dropdown menu. In the example below, the Owns Product option was selected.


    Now visitors will go down a specific path in the split test based on if they are on the YES or NO side filter settings. In this example, Yes would mean that they already own the selected product, and No would mean that they do not.

  10. After some time, you will be able to determine which variation of the split test performs better based on their stats. To view the stats, click on the three dots in the upper right corner of the funnel and toggle on the Analytics switch.

  11. Stats will then display at the bottom of each variation.

  12. Once the best performer is identified, the non-performing variation can be removed by clicking on the red x above the split test settings and selecting which side you want to remove. Then click the red Remove button.

  13. Congratulations! You have successfully configured your email marketing settings and sent emails to your contacts.


If you have any questions about this, please contact our Support Team by clicking the Support Icon in the bottom right-hand corner of this page.