Step by Step guide to creating a Product Launch Funnel

Alejandra C

Much like Hollywood giving previews before a movie release, the Product Launch Funnel lets an entrepreneur build anticipation before a customer is allowed to buy a product. Small marketing “previews” about the product are sent, usually at least a day apart, to build scarcity and urgency for the final day when the “cart opens,” and customers may buy for a limited time.

A defining feature of the Product Launch Funnel is closing the cart after a few days. This concept was pioneered by Jeff Walker and helped thousands of entrepreneurs to launch new companies overnight.


Step by Step Walk Through:

  1. From the left side menu, click on Site and Funnels.
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  2. Click on Funnels.
    2022-12-07_11-16-36.png

  3. Click on Recipes to find the pre-made funnel templates.
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  4. Click on Sell a product to filter the types of templates.
  5. Select the Product Launch Funnel.
    productlaunch.png

  6. The Product Launch Funnel has three pages: a sales page, an order form, and an order confirmation page.
    Important note: Remember that you can add as many additional Sales Pages as necessary to match your desired campaign.
  7. Add a name for your funnel, then click Create Funnel.
    testpagefunnel.png

  8. Now, you will see the Funnel Workflow for your new Product Launch Funnel. 
  9. Click on the Sales Page to edit it. 
    salespage.png

  10. You can choose a template from the Sales Templates or create a new page from scratch by selecting the New Page button. 
    salestemplate.png
  11. Add a name and a brief description for your page.  
  12. A page URL will auto-generate, but it can be changed.  
  13. You can set up SEO settings to help search engines index your page.
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  14. To edit the content of your page, click on Edit to open the page editor.
    Edit.png

  15. You can start editing your page as needed. Adding or removing sections, rows, or elements. Your goal on this page is to start to get people excited about your product.  
  16. If you added additional Sales pages, repeat the steps to edit them.  Remember that you are building a narrative daily to encourage your audience to be enthusiastic about your product when it releases.
  17. The last page on this funnel will be the Order Form Page. Click on it to start building it.
    orderpage.png
  18. You can choose a template from the Order Templates or create a new page from scratch by selecting the New Page button. 
    Addnewpage.png
  19. To edit the content of your page, click on Edit to open the page editor.
    Edit.png

  20. You can start editing your page as needed. Adding or removing sections, rows, or elements.
  21. An Order page needs two elements to work as expected:
    • A checkout element
    • A product added to the page
  22. Click Save once you have finished editing your page.
    checkoutsave.png
  23. Pages can be edited at any time.
  24. Congratulations! Now you know how to create a Product Launch Funnel.

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