Step-by-step guide to creating a Video Sales Letter Funnel

Alejandra C

A video sales letter funnel has a video that makes the sale for your product or service. Often people will hide the “Add To Cart” button until after the video has revealed the price. This isn’t necessary, but simple to do inside of ClickFunnels. The video sales letter sells your product, you can include an Order Form Bump on the order form, and then we normally have an upsell and potentially a downsell.


Step by Step Walk Through:

    1. From the left side menu, click on Site and Funnels.
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    2. Click on Funnels.
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    3. Click on Recipes to find the pre-made funnel templates.
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    4. Click on Sell a product to filter the types of templates.
    5. Select the Video Sales Letter Funnel.
      VSL.png
    6. The Video Sales Letter Funnel has four pages: an order page, a one-time-only upsell, a downsell, and an offer wall advertising other offers.
    7. Add a name for your funnel, then click Create Funnel.
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    8. Now, you will see the Funnel Workflow for your new Video Sales Letter Funnel. 
    9. Click on the Order Page to edit it.  
      orderpage.png
    10. You can choose a template from the Order Templates or create a new page from scratch by selecting the New Page button.  
      ordertemplates.png
    11. Add a name and a brief description for your page.  
    12. A page URL will auto-generate, but it can be changed.  
    13. You can set up SEO settings to help search engines index your page.
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    14. To edit the content of your page, click on Edit to open the page editor.
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    15. You can start editing your page as needed. Adding or removing sections, rows, or elements. Your goal in this step is to present your video so you can promote your product.
    16. An Order page needs two elements to work as expected:
          • A checkout element
          • A product added to the page
    17. Click Save once you have finished editing your page.
      checkoutsave.png

    18.  To add the Upsell page, click on the ‘plus’ button between the Order step and the Order Confirmation step, and select ‘page’ to add a page.
      newOTO.png
      Important note: Having an upsell or downsell page is optional.

    19. You can choose a template or create a new page from scratch by selecting the New Page button.  For this example, we will click New Page.
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    20. Edit your page details, including name, description, URL, and SEO settings. Then click Create Page.
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    21. Click on Edit on the Upsell page to edit the content.
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    22. Like the order page, the upsell page needs a checkout element.

    23. Under Checkout Steps, select Saved.  This means that this page will use the saved checkout information from the previous step, allowing for a one-click upsell.
      checkoutsaved.png

    24.  Click on Save once you finish editing the page.
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    25.  A downsell page is a one-click purchase that may have a lesser version of your upsell product for people who decline to buy your upsell.

    26.  You can create a Split Path and select ‘decision’.  This lets you split people who chose your upsell to your Order Wall step and people who decided not to purchase into your downsell step. 
      %2Bsplitpage.png
      decision.png

    27.  Finally, you can repeat the process to create and edit your Offer wall page.

    28.  Pages can be edited at any time.

    29. Congratulations! Now you know how to create a Video Sales Letter Funnel.


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